Amnesty International
"Ghosted"
"Ghosted"
Integrated Campaign - 2023
Role: Research, Strategy, Copywriter, Designer, Art Director
Message: Everyone knows how bad it hurts to be ghosted.
From your crush, the job you applied for or the university you really wanted to attend. Now that you can empathise, don’t ghost what really matters.
Role: Research, Strategy, Copywriter, Designer, Art Director
Message: Everyone knows how bad it hurts to be ghosted.
From your crush, the job you applied for or the university you really wanted to attend. Now that you can empathise, don’t ghost what really matters.
Kia
"Beyond Movement"
"Beyond Movement"
Product launch - 2023
Role: Designer, Art Director
Role: Designer, Art Director
Strategic marketing campaign for KIA, comprising of four simple puzzles disseminated across various channels
over a four-week period. The objective of the campaign is to create anticipation and generate interest in the pre-launch event for the upcoming EV9 model. By solving each puzzle, participants will receive a password that grants them an exclusive access to a website in which they will get an invitation to the event, allowing them to experience the new model firsthand.
over a four-week period. The objective of the campaign is to create anticipation and generate interest in the pre-launch event for the upcoming EV9 model. By solving each puzzle, participants will receive a password that grants them an exclusive access to a website in which they will get an invitation to the event, allowing them to experience the new model firsthand.
Nike x Spotify
"No Limits"
Integrated campaign - 2022
Role: Strategist, Creative Director
Role: Strategist, Creative Director
The challenge was to create a campaign for Nike on Spotify. Thy first step was to figure out what people would listen to but most importantly "why should they listen to Nike on Spotify?".
The insight for the creative idea is that "people don't want to feel judged when they workout" that was executed combining Nike's motivational soul with the boldness and fun of Spotify.
This campaign will push people to believe in themselves and not let the judgment stop their goals. Famous athletes will play a fundamental role in showing people how they overcome their own insecurities. The main message is that "if athletes, who you think are perfect and have achieved so much, are brave enough to sing in public without fear of being judged, then you can workout too!".
The integrated campaign is subdivided between:
Spotify: a playlist with motivational songs sung from athletes and a podcast where each week athletes try something they're insecure about.
Out of home: Billboards representing the combination of Nike and Spotify both visually and in the copy and and event where people will be encouraged to workout in public and where the athlete will perform through the exercises.
This campaign will push people to believe in themselves and not let the judgment stop their goals. Famous athletes will play a fundamental role in showing people how they overcome their own insecurities. The main message is that "if athletes, who you think are perfect and have achieved so much, are brave enough to sing in public without fear of being judged, then you can workout too!".
The integrated campaign is subdivided between:
Spotify: a playlist with motivational songs sung from athletes and a podcast where each week athletes try something they're insecure about.
Out of home: Billboards representing the combination of Nike and Spotify both visually and in the copy and and event where people will be encouraged to workout in public and where the athlete will perform through the exercises.
Mobike
"There are some things you cannot share"
Print advertising - 2022
Role: Copywriter, Designer, Art Director
Role: Copywriter, Designer, Art Director
The purpose of this project was to build trust about bike sharing. My aim was to connect with the public through the use of simple but surprising metaphores such as: a toothbrush, dentures, secrets, underwear, conspiracies etc.
Klio Awards
"Kill'em with kindness"
Integrated Campaign - 2022
Role: Creative Director
Role: Creative Director
